Writing is an art. When it comes to writing for the web, a business organization, just like yours, requires a group of professional web content writers. Everyone cannot write engaging web content. That’s true. Not many of us possess that intricate sensibility to write content for the web. And those who do possess this extraordinary skill are making millions just by writing content for the web.
Writing for the web is not easy. It requires practice. It requires passion. It requires patience. Passion comes with practice. Practice makes a professional web content writer perfect. Patience is virtue. Writing is virtue. Therefore, if you want to become a successful web content writer, you must practice hard. You must have patience. You must have persistence. You must have perseverance.
There are a huge number of professional web content writers available around the world. Only a few of them are famous. Well, there are only a few web content writers, who can claim the fame. Only professional web content writers can feel the joy that writing brings to them. Web content writing has its own rewards. Respect, recognition, and money come with the passage of time.
I am not telling you to be Alice Munro, the master of short storytelling, and the Nobel Prize winner. You can neither be J.K. Rowling, the author of Harry Potter series, nor can you be E.L. James, the author of Fifty Shades of Grey, by the way. It’s not easy being them.
Why I have given the examples of the literary giants? Well, they have some qualities in common. They possess the same qualities that you also require if you want to become a professional web content writer. There are qualities that distinguish web content writers from others. If you are searching for professional content writers who love writing for the web, look out for these eight qualities before hiring a professional content writer.
1. Command over English Language
The first important quality of good web content writers is that they hold command over English Language and Grammar. Good web content writers know how to write a user-centric and engaging content. Good web content writers keep focus on their sentence structure and avoid making pity mistakes in English Grammar. They are well aware of the punctuation marks and prepositions they use to form a sentence.
Web content writers also keep focus on using the correct parts of speech within the sentence. They are also good at using tenses and maintaining subject-verb agreement intact. Good web content writers possess excellent vocabulary. They also keep an eye on the flow of content that they write.
If you are planning to hire a good professional content writer, do consider the strong English Grammar acumen. Even when a web content writer get stuck at a point, the individual tend to discuss out the roadblocks with other colleagues, so there are lot of other people to help web content writers out.
2. Passionate about their work
Web content writers are passionate about their work. Once you decide to hire a content writer, do ensure that the web content writer possesses passion about the job one does.
We all have heard about how Sylvester Stallone, the famous Hollywood actor, once struggled to get the lead role in his own film, Rocky. Not a single production house accepted him as an actor, but they were all after his story. They all wanted his story, without him. But Stallone persisted with his demand. He wanted to act in the film. His struggle reached the pinnacle, when he was forced to sell his beloved dog for $25 only and had to sleep on the footpath for three days, because he had no money to pay the rent. But Stallone had the passion to succeed. He had the passion to work in the film. And the rest is history.
Rocky is now one of the greatest films ever produced in Hollywood, and Stallone, a deserving super star. That’s what is required in content writers of today – who are writing for the web. It’s passion. Passion begets love. Passion begets hard work. If you are a content writer or have the urge to write content for the web, you must possess passion. Only then can you succeed.
3. Good story telling skills
Web content writers need to be storytellers. Storytelling is one of the most important characteristic quality that organizations need to judge upon, while hiring efficient content writers. As a web content writer, or a person who writes content for the websites, one must have the ability to play with the words. Web content writers do possess an intricate quality to create a magic spell over their readers with their words.
Canadian author, Alice Munro’s Nobel Prize description entitles her as the ‘master of contemporary short storytelling’. That’s where the motivation comes from for the web content writers. If you want to be a great web content writer, try to be good at engaging the readers, the customers, the visitors, alike, with your immaculate storytelling skills.
4. Good observation and communication skills
Web content writers should be judged on their communication and observation skills also. If a web content writer can’t communicate or is not a keen observer or researcher, what’s in the point to hire one? If one can’t communicate, one can’t write. It’s that simple.
Good web content writers are good listeners. Good web content writers are good communicators. Effective communication is one of the most under-rated skills that great web content writers should possess. Good web content writers are keen observers. Good web content writers are good researchers. Organizations that are into hiring web content writers must put great emphasis on the importance of communication skills.
Today, organizations are looking for individual web content writers, who are essentially can multitask. E.L. James, who has written the ‘Fifty Shades of Grey’ trilogy, has used her communication skills so well, that when you read the novel, it seems that she is talking to the readers.
That’s what the quality is. Communicate with the readers. All great web content writers do so.
5. Ruthless editing skills
One of the most precious skills that good web content writers possess is that of editing and proofreading. Yes! Most of content writers, who write for web love to edit and proofread their work before they hit the ‘publish’ button. And they are ruthless at cutting out all the bloating words which they acknowledge to burden their writing.
Companies that are looking for professional web content writers must go for web content writers who have the ability to edit and proofread their work, and the work produced by other content writers as well.
Most of the web bloggers and web content writers don’t even bother to check spelling mistakes, grammar mistakes, punctuation mistakes, as if they are in a hurry! They just simply neglect the importance of editing and proofreading their work before publishing. That’s a blunder, mind you. What if a visitor on your website finds a spelling mistake on your homepage and informs you about that. It’s really embarrassing, isn’t it?
Every organization, thus, while looking to hire a web content writer must ensure that soon-to-be hired web content writer is a ruthless editor in one’s own right.
6. Open to criticism, feedback and learning
Web content writers and other individuals, who tend to write for various websites, are actually blessed with a quality that’s very rare. Yes, the professional web content writers are always open to criticism. They love to get some feedback on their web content writing skills. They want to learn as much new tactics as they possibly can.
This particular quality to learn something new, be open to criticism, is enshrined within web content writers’ guts. There are many individuals who don’t love to be criticized. How will they be able to learn and improve themselves then?
Learning never halts. If you want to be a good web content writer, then you must be ready to accept what comes your way. Be it a positive feedback, a negative feedback, be it a harsh criticism of your work, just be ready to embrace them and try to learn from every experience you gain.
Organizations today need web content writers who are flexible, reliable, trustworthy, and above all those, who are open to learn, share, and use their experiences when it comes to handling the feedback given.
7. Responsible and true to their words
Web content writers have become an integral part of international business organizations. One of the best and the most important qualities that web content writers posses is that they are responsible and are true to their words. They take responsibility of the words they have written and never back out of the stance they have made. Showing responsibility and integrity to one’s work is just as important as the work they are doing itself.
Organizations that are looking to hire professional content writers must ensure that web content writers are responsible individuals, who if entrusted with the task will deliver it with utmost professionalism by showing their interest, responsibility, and integrity.
8. Avid readers
One of the best qualities of professional web content writers is that they tend to read a lot of books. Professional web content writers are avid readers. Be it a novel, short story, drama, motivational books, business books, travelogues, fiction, non-fiction, etc. They have their own huge libraries, as they have a strong belief that readers are leaders.
They also watch movies to get the much needed information and inspiration from them. In fact as a good observer, professional web content writers tend to take inspiration from the minutest of objects. They are expert in portraying a common man’s feelings and emotions in their writing.
Therefore, if an organization is trying to rope in professional web content writers, do ask them whether they read or not? The answer will give you an insight into what you can expect from the potential web content writer.
Well, it’s time to end this blog here. It’s almost 15 days or so that I haven’t posted on my personal blog. Therefore, after such a big gap, I reckon that you will love reading this particular blog, not just for the sake of reading but you will also take away some useful information about what qualities today’s businesses should look for when it comes to hiring a professional and astute web content writer.
After all there are a lot of factors involved in hiring an individual who possesses all of the qualities lifted above. And then there is money involved in the whole process. You should decide wisely on whom to invest your time, energy, and financial resources. Hiring a professional web content writer is a huge investment after all. I have listed down eight of the most important qualities that a professional and an aspiring web content writer should possess.
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